How Do You Build Trust?

I’m sitting here watching Lone Survivor with my son. Suddenly it sprung on me that I should write down my thoughts. Trust, is such a strong part of any relationship. The men/women in uniform demonstrate the ability to cover each other’s backs and do so under the most extreme pressures that most of us don’t have to take on. Watching the trust that is demonstrated in this movie reminds me of how well I work with people who I trust.

From my experience, business can be so cut throat. Everyone is just doing whatever it takes to cover their part of the job. It breaks my heart to see that so much these days in all aspects of life. Most people I meet just want to know what’s in it for them. Most people want to just talk about themselves. Which is fine, I know I am guilty of being selfish sometimes as well. I can honestly say that my character use to be flawed to an extent. Now that I’m moving forward and building a better future for my family, I see how important integrity is. I want to show my kids and my wife that I am the example I want them to become. With networking in my business and constantly trying to build relationships, it is always so tough to build those relationships. Steven Covey talks about the importance of integrity in his book, The Seven Habits of Highly Effective People.

My duplicity will breed distrust, and everything I do| even using so-called good human relations techniques| will be perceived as manipulative. It simply makes no difference how good the rhetoric is or even how good the intentions are; if there is little or no trust, there is no foundation or permanent success. Only basic goodness gives life to technique.

I plugged that quote in for the purpose of this article. I’m not going to tell you that I am anyone special. I am just an average guy trying to earn the respect of my wife every day and hopefully provide a great example to my kids by standing on personal beliefs and principles.

John C. Maxwell is a New York Times Best-Selling Author of The 21 Irrefutable Laws of Leadership, in his book Relationships 101, he says that Integrity is an inside Job. He goes on to say that there are 3 truths about integrity that go against common thinking: 1. Integrity is not determined by circumstances 2. Integrity is not based on credentials 3. Integrity is not to be confused with reputation.

I hope that whoever you are reading this article that you try to do the same. Standing on principle can be tough. For me Honor, Courage, Commitment and above all, Love are the principles that run my hearts decisions. I may not be perfect at making the right decision all the time, but it’s the effort that matters. I hope you find your principles to stand tall on. That ability will help build the love of others you hope to impact in life. Caring about others more than what you gain is the key. This is my opinion so please don’t think that it’s absolute for you. I’m just truly blessed to be able to share my beliefs with you. May your trust with others be smooth and blossom into truly beautiful relationships. My article, “The True Friend” touches on this subject a little bit as well. Feel free to dive into that.

Love Always,

Cory Franek

For more information on myself, feel free to visit my personal page at and my businesses page at you can also follow me on Twitter at @coryfewtweets



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